2025 Trends, Technologies and Strategy: Staying Ahead in a Competitive Market
/The leaders of tomorrow will be those who act decisively today—recognising emerging trends and transforming them into tangible opportunities.
At FB*PROPAK, we enable food and beverage businesses to stay ahead of the curve by offering an innovative and integrated approach. Our proven winning formula combines advanced processing technologies, tailored solutions, and recipe optimisation to maximise return on investment and deliver market-leading results.
Our 2025 Trend Picks:
1. Low-Alcohol and Non-Alcoholic Beverages: The New Normal
The low- and no-alcohol beverage market is experiencing rapid growth, driven by stricter regulations and a shift in consumer preferences towards healthier options. In particular, younger generations are favouring moderation, with the global market forecasted to grow from $416 billion to $592 billion by 2028 (CAGR 5.2%, Grand View Research).
FB*PROPAK supports producers with state-of-the-art de-alcoholisation solutions that deliver exceptional flavour and quality, enabling you to meet the expectations of an increasingly health-conscious audience.
2. Plant-Based Beverages: Innovation Meets Sustainability
The demand for plant-based alternatives continues to grow as consumers prioritise sustainability and health. The global plant-based beverage market is expected to expand at a CAGR of 12.3% by 2030 (Allied Market Research), with products such as oat, soy, and almond milk leading the charge.
FB*PROPAK partners with businesses to deliver production systems and formulations that ensure plant-based products meet the highest standards for taste, texture, and nutritional integrity. Our advanced heat treatment technologies and expert advice provide the tools you need to succeed in this competitive space.
3. Fermented Spreadable Cheese: A Rising Trend in Health and Indulgence
Fermented spreadable cheese is poised to become one of the most exciting product categories in 2025. Combining the health benefits of probiotics with an indulgently creamy texture, this versatile offering appeals to a wide range of consumers. With the global fermented foods market projected to grow at a CAGR of 6.4% by 2030 (Zion Market Research), the potential is significant.
FB*PROPAK helps businesses capitalise on this trend by providing bespoke plant designs and formulation support to cater to both domestic and international markets.
4. Protein-Enriched Beverages and Functional Dairy: The Next Frontier
Protein-enriched beverages and functional dairy products are on the rise as consumers seek convenient, health-focused options. With a forecasted CAGR of 8.5% by 2030 (Mordor Intelligence), this sector includes everything from fortified milk to specialised functional products for fitness-conscious individuals.
FB*PROPAK’s cutting-edge solutions ensure that businesses can produce high-quality protein beverages and functional dairy products that stand out for their flavour, consistency, and shelf stability.
Get in touch with our expert team to discuss all your options